Nova Eldorado AM and Eldorado FM are among the most
popular stations in Sao Paulo. News, audio entertainment, and excellent
Brazilian music are the reasons for the preference of an audience that has only
grown since the 1950's.
Radio Eldorado AM offers non-stop news coverage and reporting, as well as innovative services such as the listener reporter, where listeners phone in traffic and accident reports via cellular phones, and leading civil campaigns.
Eldorado FM became very popular airing Brazilian music, jazz, and talk shows.